AutoCensus
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Makes / DS

DS

DS became a standalone marque after beginning as Citroen's premium sub brand. Its British cars use shared group engineering but place greater emphasis on design, interior presentation and a more individual alternative to established premium brands. The register is concentrated in modern hatchbacks, crossovers and SUVs, including electrified derivatives, so it provides a useful picture of how a new badge has tried to establish itself in a mature market.

DECLINING 1 family
STABLE 2 families
GROWING 4 families
50,136 licensed vehicles
1,165
declared SORN
7
model families

+1,313 vehicles a year, five year trend  ·  growing fastest DS 7  ·  fading fastest DS 5

Model families

7 FAMILIES · SORT: LICENSED ↓
Family Status Licensed Peak Of peak Year change
DS 3 GROWING 36,306 37,119 · 2023 97.8% +271
DS 4 GROWING 6,684 6,684 · 2025 100.0% +513
DS 7 GROWING 5,659 5,659 · 2025 100.0% +524
DS 5 DECLINING 1,309 1,405 · 2021 93.2% -24
DS 9 GROWING 141 141 · 2025 100.0% +28
N°4 STABLE 22 22 · 2025 100.0% 0
N°8 STABLE 15 15 · 2025 100.0% 0

This record combines every DVLA registration under DS. Each family links to its full census record: population history, variants, MOT results and where survivors remain.